From the team
Insights on building
products that ship.
SaaS development, startup software, and what we've learned shipping 10+ products.
Why Your MVP Is Taking Too Long to Build
Most founders think their MVP is slow because of developers. Usually it is not. Here are the real reasons products take...
Read more →
What Is Server-Side Rendering and Does Your App Need It?
Server-side rendering affects load speed and SEO. Here is a plain explanation of what it is, when it matters, and how to...
Read more →
What Is SaaS Pricing and How Do You Choose a Model?
Flat rate, per seat, usage-based, freemium: each SaaS pricing model has different tradeoffs. Here's how to think about c...
Read more →
What Is an API? A Plain English Guide for Founders
API gets used constantly in software discussions but rarely explained clearly to non-technical founders. Here is a plain...
Read more →
How to Scope an MVP That Actually Ships
Most MVPs fail before they launch because they are scoped wrong. Here is a practical guide to deciding what belongs in y...
Read more →
How to Hire a Freelance Developer: What Founders Get Wrong
Most founder mistakes when hiring freelancers are predictable and avoidable. Here's what goes wrong and what to do diffe...
Read more →
Why Software Projects Go Over Budget and How to Prevent It
Most software projects go over budget not because of bad developers but because of avoidable mistakes made before a sing...
Read more →
What Is a Staging Environment and Why Do You Need One?
A staging environment is where bugs get caught before your users see them. Here's what it is, why it matters, and what g...
Read more →
Framer for Startups: Honest Pros and Cons
Framer has become one of the most popular tools for building startup websites. But it is not the right choice for every...
Read more →