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Insights on building
products that ship.

SaaS development, startup software, and what we've learned shipping 10+ products.

A dark editorial cover image about solo founders shipping faster in 2026, with bold typography and a modern tech style
Jul 5, 2026 · 4 min read

How solo founders ship faster in 2026

Solo founders can move faster in 2026 because decisions are simpler, tools are better, and the product stays focused. He...

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A startup beta program workflow with user feedback notes, testing, and launch preparation.
Jul 4, 2026 · 4 min read

How to Run a Beta Program That Gets Real Feedback

A beta program can give you honest feedback, faster fixes, and better launch confidence. Here is how to set it up so peo...

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Editorial cover image about deciding between rewriting and refactoring a codebase
Jul 4, 2026 · 4 min read

When to Rewrite vs Refactor Your Codebase

A practical guide to deciding when to refactor and when to rewrite, so you can improve your codebase without slowing the...

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A dark cover image about handling Stripe webhooks reliably in a SaaS product.
Jul 4, 2026 · 4 min read

How to Handle Stripe Webhooks Reliably in Your SaaS

Stripe webhooks keep your billing state in sync, but only if you handle retries, duplicates, and failed processing the r...

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A bold editorial cover showing the words Roadmap and Trust with a clean tech style.
Jul 3, 2026 · 4 min read

How to Write a Product Roadmap People Trust

A trusted product roadmap is clear, realistic, and easy to defend. Here is how to write one that works for investors and...

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Illustration about tracking customer health score data for SaaS retention
Jul 3, 2026 · 5 min read

What Is a Customer Health Score and How to Track It

A customer health score helps you spot churn risk early. Learn what to measure, how to score it, and how to use it to ke...

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Dark themed blog cover about Claude Code in 2026, AI coding speed, and startup shipping
Jul 3, 2026 · 4 min read

What is Claude Code in 2026

Claude Code in 2026 is an AI coding agent that helps teams ship faster. Here is how founders use it without losing quali...

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A dark SaaS SEO cover image with a clean title about setting up SEO from day one.
Jul 2, 2026 · 4 min read

How to Set Up SEO for a New SaaS Product From Day One

Set up SEO for a new SaaS product early, so your launch pages, content, and technical basics can start compounding from...

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Minimal SaaS cover art about adding full-text search without Elasticsearch
Jul 2, 2026 · 5 min read

How to Add Full-Text Search Without Elasticsearch

Learn how to add full-text search to your SaaS without Elasticsearch using Postgres, better indexing, and a practical ro...

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