AdPrism is a lightweight ad network that connects advertisers directly to a curated publisher pool. Advertisers set budgets and targeting rules. Publishers paste a single script tag. The platform handles routing, delivery, and revenue reporting.
The Problem
Independent publishers were locked out of premium ad networks due to traffic minimums. Small advertisers were paying for impressions on irrelevant sites. There was no transparent middle ground.
What We Built
A two-sided marketplace with a clean advertiser dashboard for campaign management, a publisher portal for tracking earnings, and an automated routing engine that matches ads to content by topic and audience.
Business Model
Platform takes a 20% cut of every ad spend. Publishers keep 80% of what their inventory earns.